570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.

💡 Learn

• How to know it's time for a rebrand
• What goes into a rebranding process
• The importance of research + community involvement in a rebrand

Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D

Episode Highlights

• Pam’s story and journey to where she is today (4:00)
• How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
• How Breakthrough T1D got buy-in on the rebrand (11:30)
• Tentpole moments of the rebrand (15:50)
• How key information was gathered and with stakeholders (19:20)
• Challenges and lessons learned along the way (21:35)
• How this rebrand addresses misconceptions around type 1 diabetes (24:50)
• A powerful moment of philanthropy in Pam’s life (29:40)
• Pam’s One Good Thing: You’re only new once. (34:30)
• How to connect with Pam + Breakthrough T1D (35:45) 

For more information + episode details visit: weareforgood.com/episode/570.

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