544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)

Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

• The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
• How to Build + Nurture a Thriving Monthly Donor Base
• Pro Tips + Lessons Learned

Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting

Episode Highlights

• Katherine’s story and journey to where she is today (3:50)
• The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
• The Playbook (14:00)
• Katherine’s Pro Tips + Lessons Learned (24:00)
• A powerful moment of philanthropy in Katherine’s life (28:00)
• Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)

Learn more: weareforgood.com/episode/544

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