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May 22, 2024
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538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams

538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams

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538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

  • How Usher’s New Look has impacted the lives of 50,000+ youth 
  • How to develop an impactful brand strategy
  • Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look

Episode Highlights

  • Kim’s story and journey to where she is today (3:15)
  • Usher’s New Look + Their Marketing Strategy (8:40)
  • How It’s Built: Your Marketing Playbook! (13:35)
  • Usher’s New Look’s Programming (21:25)
  • Pro-Tips + Lessons Learned (27:00)
  • A powerful story of philanthropy in Kim’s life (35:30)
  • Kim’s One Good Thing: Being your true self is the key to success. (39:30)
  • How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

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Head over to weareforgood.com/friends to learn more 🥳

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If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.


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