532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁

💡Learn

• How to activate a Giving Tuesday campaign that’s fueled by believers
• Ways to cut through the noise on GivingTuesday or any giving day
• Tips for creating movement that resonates year-round, not just one day

Today’s Guests

• Celeste Flores, Director, US + Canada Hub, GivingTuesday
• Amanda Liaw, Communications & Marketing Manager, Spur Local
• Megan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community Foundation

Episode Highlights

• Origins of GivingTuesday and opportunities that exist today (2:15)
• How nonprofits can leverage GivingTuesday (5:40)
• Strategies to cut through the noise and increase engagement (11:10)
• GivingTuesday strategies (17:00)
• Capacity building, personalized messaging and leveraging relationships (26:50)
• Leveraging resources and storytelling (31:00) 
• Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)
• Megan’s One Good Thing: Lead with gratitude. (40:05)
• Amanda’s One Good Thing: Tend yourself like a garden. (40:25)

For more information + episode details visit: weareforgood.com/episode/532.

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