527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

💡Learn 

• A Look into The Influencer Effect 
• Paul’s five-step D.R.E.A.M. Framework 
• Insights into Building Local Networks of Impact
  
  

Today's Guest
Paul Katz, Founder + CEO, Entertain Impact

Episode Highlights

• Paul’s story and journey to where he is today (4:30)
• Utilizing Pop Culture for Social Change (9:00)
• The Influencer Effect (19:00)
• Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)
• Building Local Networks of Impact (44:00)
• A powerful moment of philanthropy in Paul’s life (48:000
• Paul’s One Good Thing: Take the first step. Start the journey. (51:00)

For more information + episode details visit: weareforgood.com/episode/527.

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