363. What's Working in Nonprofit Marketing + a Crash Course in Using Digital Ads to Grow Your Impact - Aidan Augustin

Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he’s brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter 👨‍💻✌️

💡Learn

• Website retargeting, email mapping, digital ad campaigns + more!
• Digital marketing 101  for the new adopter
• Best practices in digital marketing today + the need for testing

Today’s Guest
Aidan Augustin, Co-founder and President, Feathr

Episode Highlights

• Aidan’s story and journey to where he is today (4:00)
• Organizational mindset around marketing (12:35)
• Digital Marketing 101 (16:50)
• Case studies of nonprofits using digital advertising (24:10)
• The need for testing (27:20)
• A powerful moment of philanthropy in Aidan’s life (30:05)
• Aidan’s One Good Thing: Lead with Vulnerability (32:55)

For more information and episode details visit: weareforgood.com/episode/363.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Cosmic specializes in designing + building websites that help social impact + climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Schedule a free 25 minute consultation with, Eric Ressler, Cosmic’s Founder and Creative Director at designbycosmic.com/good

We’re so excited to announce the launch of Fundraising is Funny - a new podcast launching in the We Are For Good Podcast Network with our good friends Lynne Wester and T. Clay Buck.

Subscribe wherever you listen to podcasts, or you can come find them at fundraisingisfunny.com - Can’t wait to see you there. 

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